João Furão - The fisherman

July 2011

B. creative media

Testing cinematic narratives techniques

João Furão - The fisherman

This story about João Furão's life was held in 2011. João is one of the last fisherman of Assenta, a town leaning to the sea between Santa Cruz and Ericeira. At that time we wanted to test new filming techniques and a more cinematic approach to storytelling.

This film about João Furão's day-to-day life worked as a lab test to what we dreamed to do in the future: create an agency focused on the production of cinematic narratives - stories focused on human nature. In this story the old fisherman's friendliness was precious. He was always available to help us.

The story began at 5am on a Sunday and in included filming at sea, a lunch of grilled octopus and a very long afternoon of informal interviews.

The film about João Furão was later shown to several experts, including communication directors of multinational companies, newspaper editors, publicists, journalists and some friends. Positive feed-back showed us the path that was already sealed. And that's why João Furão will be forever connected to the birth of B. creative media.